Here's the truth most people won't tell you (especially sales and marketing people): You're much better at sales than you think.

Most founders I meet think they're terrible at sales. They cringe at the thought of "selling," worry they sound awkward on calls, and assume they need to hire a "real salesperson" ASAP.

Yet every successful startup I know started with founder-led sales. And when those same founders hired professional sales reps, the conversion rates often dropped. The sales cycles got longer.

Why? Because everything you think makes you bad at sales actually makes you unstoppable.